Passent Media & Casey Wasserman Group: Unlocking Real-Time Fan Engagement on Transit
Transforming Commutes into Dynamic Sports & Entertainment Experiences
The Intersection of Culture, Commerce & Community
The Casey Wasserman Group stands at the forefront of sports, entertainment, and culture. Passent Media offers a unique opportunity to extend this influence directly into the daily lives of millions of Angelenos via public transit. By delivering real-time scores, highlights, and engaging content on our digital screens, we can create an unparalleled platform for fan engagement and strategic brand activation, aligning with LA’s “Transit First” vision.
Casey Wasserman Group: A Force in Culture
CWG’s unparalleled expertise spans athlete representation, brand consulting, and major event management. This broad influence creates a rich ecosystem of content and sponsorship opportunities perfectly suited for in-transit digital engagement.
CWG’s Influence Across Key Sectors
Their diverse portfolio offers extensive opportunities for content and brand integration.
Our Strategic Transit Network: Reaching Every Fan
Passent Media’s digital screens are strategically deployed across major Southern California transit agencies, including Long Beach Transit, Anaheim Transportation Network, and LA Metro. This ensures direct access to millions of diverse commuters, providing an ideal channel to deliver real-time sports and entertainment content.
Connecting SoCal Commuters to Dynamic Content
SoCal Transit Riders
Passent Media Digital Screens
Long Beach Transit
Connecting coastal communities.
Anaheim Transit Network
Serving major entertainment hubs.
LA Metro
The backbone of LA’s public transit.
Bringing the Action Onboard: Real-Time Content
Our screens are capable of dynamic, real-time content delivery, making them ideal for sports scores, highlights, news, and entertainment updates. This keeps fans engaged and informed throughout their journey.
Rider Interest in Onboard Content
Commuters are highly interested in dynamic and relevant content during their rides.
Projected Daily Engagement & Impressions
A powerful channel for brands to reach millions of captive eyes and drive interaction.
A Strategic Partnership for Mutual Growth
This partnership creates unique value for both Casey Wasserman Group and Passent Media. CWG gains new touchpoints for fan engagement and brand activation, while Passent Media leverages CWG’s unparalleled network to attract top-tier sponsors.
Synergy: CWG’s Reach + Passent Media’s Network
Casey Wasserman Group
Passent Media Transit DOOH
Expanded Fan Reach
Engage millions of daily transit riders.
New Sponsorship Assets
Create high-value inventory for brands.
Dynamic Brand Activation
Real-time, context-aware campaigns.
Enhanced LA28 Legacy
Bring the Olympic spirit to all Angelenos.
Unprecedented Engagement & Revenue Opportunities
A winning formula for the future of sports & entertainment marketing.
Let’s Connect and Ignite Fan Engagement.
We invite the Casey Wasserman Group to explore how Passent Media’s transit DOOH network can become a powerful extension of your sports, entertainment, and cultural initiatives, creating new value for your clients and the community.
