PASSENT MEDIA,INC.
Advertising Policy
Effective Date: January 1, 2026

I. Introduction
This Advertising Policy applies to all advertising and promotional activities undertaken by PASSENT MEDIA, LLC, across all media channels. It is designed to ensure that our advertising practices are legal, ethical, and consistent with our brand values and the publishing venues we represent.

II. Scope
This policy applies to all employees, contractors, and partners involved in the creation, planning, and execution of advertisements on behalf of PASSENT MEDIA, LLC.

III. Ethical standards and Legal Compliance
All advertising materials must:

  1. Be truthful and non-deceptive;
  2. 
Comply with all relevant laws and regulations;
  3. Respect privacy and intellectual property rights.

IV. Brand alignment
Advertisements must:

  1. Accurately reflect the values and messaging strategy of PASSENT MEDIA, LLC. and their publishing clients;  
  2. Maintain consistency with the overall brand identity.

V. Approval process
All advertising content must be reviewed and approved by PASSENT MEDIA, LLC, and the publishing client. 
Any revisions to approved content must undergo a subsequent review with Passent Media and the publishing client.

VI. Training and awareness
Regular training sessions will be conducted for staff involved in advertising.
Updates on legal and ethical standards in advertising will be provided.

VII. Monitoring and compliance
Compliance with this policy will be regularly monitored.
 Violations of the policy will be addressed according to our disciplinary procedures.

VIII. Review and amendments
This policy is subject to review and amendment to reflect changes in legal requirements and industry best practices.

Disclaimer: While this Advertising Policy may be used as a general guideline, please contact PASSENT MEDIA, LLC for applicable standards for each publishing venue location. Our Advertising Policy may not take into account all relevant local, state or federal laws and is not a legal document. Neither PASSENT MEDIA, LLC, nor its publishing clients will assume any legal liability that may arise from the use of this policy.

Recommended Guidelines for Advertising on Public Transit

Public transit systems often have restrictions on advertising to maintain a safe and respectful environment for passengers and to ensure compliance with various legal and ethical considerations. These restrictions may include prohibitions on political ads, ads promoting harmful products or services, and ads that are discriminatory or offensive.

1. Political Advertising:

  • Many transit agencies prohibit political advertising, including ads promoting or opposing political candidates, parties, or policies.
  • The rationale behind these restrictions is to avoid the perception of bias or favoritism on the part of the transit agency and to prevent the use of public space for political campaigning.

2. Prohibited Products and Services:

  • Ads for certain products or services are often restricted due to public health concerns or ethical considerations.
  • Examples of prohibited products and services include alcohol, tobacco, firearms, adult entertainment, and products that promote violence or harmful activities.
  • Some agencies also restrict ads for products or services that are considered to be in poor taste or that might be offensive to some members of the public.

3. Discriminatory or Offensive Content:

  • Transit agencies generally prohibit ads that are discriminatory or offensive based on race, religion, gender, sexual orientation, or other protected characteristics.
  • This is done to ensure a respectful and inclusive environment for all passengers and to prevent the promotion of hate speech or harmful stereotypes.

4. Safety and Order:

  • Ads that could create a safety hazard or disrupt the order on the transit system are also restricted.
  • Examples include ads that contain profanity or that could incite a riot or other disorder.

5. Truthful and Accurate Representation:

  • Transit agencies typically require that ads be truthful and accurate, and that they do not contain misleading or deceptive information.
  • This is to protect consumers and to ensure that the transit system is not used to promote false or misleading information.

6. Other Restrictions:

  • Some agencies also have restrictions on the size, location, and content of ads to ensure that they do not interfere with passenger safety or the overall aesthetics of the transit system.
  • For example, some agencies may limit the amount of space that can be used for advertising on a bus or train.
  • Transit Agencies which serve specific venues such as theme parks or other venues may impose additional advertising restrictions as part of a broader marketing agreement with the venue served, such as not allowing other theme parks to advertise on board the transit vehicle.  

Why these restrictions are important:

 Public safety:

  • Certain ads could create safety risks, such as ads promoting alcohol or firearms.
  • Respectful environment: Restrictions help ensure a respectful and inclusive environment for all passengers.

Legal compliance:

  • Many of these restrictions are based on local laws and regulations.

Ethical considerations:

  • Some restrictions are based on ethical considerations, such as avoiding the promotion of harmful products or services.

By implementing these restrictions, transit agencies can create a safe, respectful, and inclusive environment for passengers while also protecting the integrity of the public transit system.